Your Strategy

It’s time to stop winging your marketing strategy.
Build a marketing strategy that's tailored to your brand, your audience, and your goals – with expert guidance every step of the way.

Let's catch up

So, what's a strategy session?

Maybe you've got big ideas but no clear plan to execute them. Or perhaps your marketing feels scattered and reactive rather than strategic and intentional.

A strategy session is where we fix that.
We work together to build a comprehensive marketing strategy tailored to your brand. We'll cover your goals, your audience, your channels, your messaging, your content, and your resources – everything you need to market your business effectively. You'll walk away with a clear, actionable plan that tells you what to do, when to do it, and why it matters. No more guessing. No more scattered activity. Just a roadmap that actually works for your business.

Is this right for you?

Strategy sessions work brilliantly if you:

You're launching or relaunching and need a solid marketing foundation to build from

You know what you want to achieve but not how to get there

You've been winging it and want to get strategic about what you're doing

You're ready to invest in getting marketing right, not just doing marketing

Perfect for hospitality and lifestyle brands who want campaigns that perform, not just look pretty.

What Does A Strategy Session Cover?

Every strategy session is tailored to your specific needs, but here's what we typically work through:

  • Who are you? What makes you different? How should you position yourself? What's your brand story?

  • Who are your ideal customers? What do they care about? Where do they spend time? What motivates them?

  • What are you trying to achieve? How will you measure success? What does good look like?

  • How should you talk to your audience? What's your brand voice? What key messages need to land consistently?

  • Which channels should you focus on? Social media, email, paid ads, SEO, partnerships, PR? Where will you get the best return?

  • What content do you need to create? What themes, topics, and formats?

  • What budget do you have? How should it be allocated? What resources (time, people, tools) do you need?

  • What happens next? What's the priority order? What's the timeline? Who's responsible for what?

Get In touch

The Process

Free Discovery Call

We talk through your business, your goals, and what you need from a strategy session

1

Pre-Session Briefing

I'll send you a detailed questionnaire to understand your brand, audience, market, and challenges before we meet

2

In Person Strategy Workshop

We work through your plan together in a focused session. This could be a half-day or full-day workshop depending on complexity.
Snacks and caffeine are a must

3

Review & Refine

Within 2 weeks, you'll receive a comprehensive strategy document covering everything we discussed, plus recommendations and roadmap.
We'll schedule a follow-up call to review the strategy, answer questions, and refine if needed

4

Questions?

  • Whilst this could differ depending on the brand and your requirements, at the end of your strategy session, you'll receive:

    ✓ Comprehensive but easy to understand marketing strategy document

    ✓ Clear channel recommendations

    ✓ Messaging guidelines

    ✓ Budget allocation recommendations

    ✓ 6-12 month implementation roadmap with priorities

    ✓ Success metrics and KPIs to track

    ✓ Follow-up call to review and refine

    ✓ Ongoing email support for one month after delivery

    This isn't a generic template. It's a strategy built specifically for your brand, your audience, and your goals.

  • We'll discuss this on the discovery call and I'll recommend what makes most sense for your situation.

  • Strategy sessions start from £1,750 and depends on the scope, number of brands/sites, and whether you add an audit.

    All pricing is tailored to your specific needs. The best way to get an accurate quote? Let's talk about what you're trying to achieve. I'll always work within your budget and help you prioritise what will deliver the biggest impact.

  • The session would need to be adapted - no one wants to sit on a video call for 4-8 hours. But I can still work with you to create your strategy

  • Not a problem. We can discuss ongoing support, project-based delivery, or I can help your team.

  • I can coordinate photography and work with designers, but these are typically quoted separately. I focus on strategy, copy, and campaign delivery.